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CREATIVE BRIEF

Target audience: Visitors to Londolozi

 

Objective: Let visitors take home a reminder of their time at Londolozi and give them a chance to contribute to the protection of the animals they saw

 

Tone: Natural, simple, earthy

Deliverable: Packaging system for body care products

PACKAGING

DESCRIPTION

Londolozi is one of South Africa’s original private game reserves that protects wildlife and provides a luxury Safari experience, as well as supports local businesses and artists. This eco-friendly packaging system reflects Londolozi’s commitment to sustainability.

Each package includes a card with a fun fact about a Safari animal. A portion of each product sale goes toward saving that specific animal.

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