CREATIVE BRIEF
Target Audience: Atlanta residents and visitors
Problem to be solved: Many residents and visitors don’t know how colorful, diverse, and artistic Midtown Atlanta is.
Objective: Attract people to come to Midtown Atlanta, known as the “heart of the arts,” featuring the largest concentration of arts and cultural attractions in the Southeast.
Tone: Fun, vibrant, artistic, energetic.
Deliverables: Logo, brochure, Instagram page, interactive
logo sculpture, book
NEIGHBORHOOD BRANDING
DESCRIPTION
The new branding will show that Midtown is a neighborhood full of life, art, history, and culture that welcomes people of all colors and backgrounds. The combination of high-rise buildings, pedestrian zones and green hills make a unique landscape. Midtown Atlanta is a place with an artistic, fun, vibrant, and energetic personality. It’s a place for everyone who appreciates art, delicious food, outdoor concerts, and seasonal festivals.
WHAT INSPIRES MIDTOWN'S BRANDING
PROCESS
COLOR PALETTE
BRAND ASSETS
Midtown logo appears throughout the neighborhood
Midtown logo appears throughout the neighborhood
Interactive sculptural logo in different public places throughout Midtown
Book featuring local artists and special Midtown events
An Instagram page features festivals and events that are going on in Midtown
Brochure with map and highlights of the area
The brochure will be placed in kiosks throughout the neighborhood