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CREATIVE BRIEF

Target Audience: Atlanta residents and visitors

Problem to be solved: Many residents and visitors don’t know how colorful, diverse, and artistic Midtown Atlanta is. 

Objective: Attract people to come to Midtown Atlanta, known as the “heart of the arts,” featuring the largest concentration of arts and cultural attractions in the Southeast. 

Tone: Fun, vibrant, artistic, energetic.

Deliverables: Logo, brochure, Instagram page, interactive

logo sculpture, book

NEIGHBORHOOD BRANDING 

DESCRIPTION

The new branding will show that Midtown is a neighborhood full of life, art, history, and culture that welcomes people of all colors and backgrounds. The combination of high-rise buildings, pedestrian zones and green hills make a unique landscape. Midtown Atlanta is a place with an artistic, fun, vibrant, and energetic personality. It’s a place for everyone who appreciates art, delicious food, outdoor concerts, and seasonal festivals.

WHAT INSPIRES MIDTOWN'S BRANDING 

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Midtown logo appears throughout the neighborhood

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Interactive sculptural logo in different public places throughout Midtown

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Book featuring local artists and special Midtown events

An Instagram page features festivals and events that are going on in Midtown

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Brochure with map and highlights of the area

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The brochure will be placed in kiosks throughout the neighborhood