CREATIVE BRIEF

Target Audience:  Young adults from 18-30 years old

Problem to be solved: Most young adults, particularly college students, struggle to practice self-care and adopt habits that lead to a healthy lifestyle 

 

Objective: Make adopting healthy habits fun and easy

Tone: Friendly, welcoming, warm

Deliverable: Smartphone app

APP DESIGN 

DESCRIPTION

Wellness Joy is a mobile application designed to encourage

young people to practice new habits and improve their lifestyles.

This inspiring app lets users track and share their activities and adopt

new habits in a compelling and engaging way. It makes developing healthy habits fun!

HOW IT WORKS

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The user sets up their profile...

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... including choosing a lifestyle goal

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The user can update their profile...

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Reminders appear in the app

and on the smartphone screen

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The app recommends new healthy habits to help the user achieve their goal. The user chooses which habit they want to adopt 

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The user can keep track of their progress

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A congratulations message appears when the user has successfully completed their goal for the new habit

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The app includes the option to share progress with friends who are also working on new healthy habits