CREATIVE BRIEF
Target Audience: Young adults from 18-30 years old
Problem to be solved: Most young adults, particularly college students, struggle to practice self-care and adopt habits that lead to a healthy lifestyle
Objective: Make adopting healthy habits fun and easy
Tone: Friendly, welcoming, warm
Deliverable: Smartphone app
APP DESIGN
DESCRIPTION
Wellness Joy is a mobile application designed to encourage young people to practice new habits and improve their lifestyles. This inspiring app lets users track and share their activities and adopt
new habits in a compelling and engaging way. It makes developing healthy habits fun!
PROCESS
STYLE GUIDE
APP ARCHITECTURE
HOW IT WORKS
The user sets up their profile...
... including choosing a lifestyle goal
The user can update their profile...
Reminders appear in the app and on the smartphone screen
The app recommends new healthy habits to help the user achieve their goal. The user chooses which habit they want to adopt
The user can keep track of their progress
A congratulations message appears when the user has successfully completed their goal for the new habit
The app includes the option to share progress with friends who are also working on new healthy habits
