CREATIVE BRIEF
Target Audience: Busy professionals who want a break
Problem to be solved: People get caught up in the stress
of their jobs and day-to-day lives and are so over-connected
to their technology that they don’t find time to relax and rejuvenate.
Objective: Create a resort that lets guests disconnect from their devices and their stress so they can reconnect with themselves
Tone: Calm, relaxing, harmonious
Deliverables: Brand identity with several components including
a tea bar, branded products, and a general atmosphere
HOTEL BRANDING
DESCRIPTION
A one-of-a-kind resort located on a lake outside of San Francisco, Gassho is inspired by the beauty of nature. This rejuvenating retreat has a calming, relaxing, and mindful environment to help you find peace of mind.
At Gassho your morning alarm is the sound of a Zen singing bowl, your morning beverage is herbal tea, and your time is free from electronic disturbance. You can begin your day by taking a mindful walk around the lake or simply enjoying some quiet time in nature.
Gassho provides a unique Zen experience with private yoga sessions, guided meditation, soothing massage, and a heated saltwater pool to rejuvenate your mind and body.
An East Asian and Middle Eastern inspired tea bar
