CREATIVE BRIEF
Target Audience: Busy professionals who want a break
Problem to be solved: People get caught up in the stress
of their jobs and day-to-day lives and are so over-connected
to their technology that they don’t find time to relax and rejuvenate.
Objective: Create a resort that lets guests disconnect from their devices and their stress so they can reconnect with themselves
Tone: Calm, relaxing, harmonious
Deliverables: Brand identity with several components including
a tea bar, branded products, and a general atmosphere
HOTEL BRANDING
DESCRIPTION
A one-of-a-kind resort located on a lake outside of San Francisco, Gassho is inspired by the beauty of nature. This rejuvenating retreat has a calming, relaxing, and mindful environment to help you find peace of mind.
At Gassho your morning alarm is the sound of a Zen singing bowl, your morning beverage is herbal tea, and your time is free from electronic disturbance. You can begin your day by taking a mindful walk around the lake or simply enjoying some quiet time in nature.
Gassho provides a unique Zen experience with private yoga sessions, guided meditation, soothing massage, and a heated saltwater pool to rejuvenate your mind and body.
An East Asian and Middle Eastern inspired tea bar
Gassho Tea Bar provides an atmosphere that encourages you to center yourself
and enjoy a moment of peace while having a delicious cup of herbal tea
Take a pack of Gassho herbal tea home...
